I'm such a snob
So apparently Snapple has come out with some new line of fitness water. One of the flavors is acai (the "c" should have a little accent cedille underneath it). The commercial guy pronounced it "a-SIGH."
It should be pronounced "a-sah-EE."
(For those of you who don't know, acai is a berry that's made into a delicious slushy mixture that is served with bananas and granola, and has natural stimulants and lots of antioxidants. So it is "health food." The berry is indigenous to Brazil. This is how I know about it.)